Cup of Joe Coffee Shop | Brand Identity & Mural

Cup of Joe is a local coffee shop Located in Hearker Heights Tx. This client was in need of brand identity. This logo design came from my original work on the mural I created inside the coffee shop and personal works of art I used as a reference to make it all happen.

Rough sketch of mural concept step one of my design process

Rough sketch of mural concept step one of my design process

On this original sketch the sigh above would ultimately become the business logo

Using the original sketch I taped it to the wall as a reference as I start to work on the mural

Using the original sketch I taped it to the wall as a reference as I start to work on the mural

Once the stencil work is done the painting begins

Once the stencil work is done the painting begins

Here I stand in front of my first mural loved the turn out

First design steps

First design steps

Second design step is to Confirm direction with client and create a vector version in illustrator

Second design step is to Confirm direction with client and create a vector version in illustrator

Mock ups are made to give client perspective and merchandise concepts

Sketch & Ink Menu board concept

Sketch & Ink Menu board concept

Create a measured grid and hand render personalize font

Create a measured grid and hand render personalize font

One of three menu boards commissioned

Signage for promotion of opening day and the New Nitro Cold Brew

Small signage on cost differences on specialty beverages

Small original illustration on coffee elements with in coffee shop

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